Global entertainment and media revenue is projected to reach $4.2 trillion by 2030, driven by digital innovation, advertising growth and sustained demand for live and immersive experiences, according to a new PwC report.
The report, titled Global Entertainment & Media Outlook 2026–30: Digital Innovation Drives Demand for Human Experiences, surveyed 53 countries and territories across major regions of the world.
PwC forecasts that industry spending will grow at a compound annual rate of about 3.4 per cent through 2030.
The firm said global entertainment and media revenue reached about $3.5 trillion in 2025 after growing by 5.3 per cent and is projected to expand by a further 4.6 per cent in 2026.
Advertising is expected to remain one of the fastest-growing segments.
PwC said advertising revenue, increasingly supported by artificial intelligence and data-driven targeting, could rise above $1.4 trillion by 2030 after surpassing $1 trillion in 2025.
The report said technology would continue to reshape how content is created, distributed and monetized.
Artificial intelligence is expected to alter business models, production processes and consumer engagement while also creating new revenue opportunities.
PwC nevertheless argued that human creativity, judgement and emotional connection would remain central to the industry.
The report also projected continued demand for in-person experiences such as sports, concerts and trade shows as consumers seek more immersive and socially engaging forms of entertainment.
PwC said the expansion of digital ecosystems could unlock about $600 billion in additional revenue by 2030.
The firm added that consumers would continue to demand greater choice, lower prices and convenient digital access, even where willingness to pay remained limited.
It urged companies across the entertainment and media value chain to adapt quickly as artificial intelligence, shifting consumer habits and new monetization models reshape the industry.
