MultiChoice Nigeria says its business has evolved beyond television entertainment into a broader investment in Nigeria’s creative economy, production industry, technology and distribution infrastructure.
Chief Executive Officer Kemi Omotosho said the company’s activities now supported producers, actors, production crews, dealers, installers and other small businesses.
She said viewers generally saw only the finished DStv or GOtv product without seeing the wider ecosystem behind it.
MultiChoice Nigeria now operates within CANAL+ following the global media group’s integration of the business in 2025.
Omotosho said the new ownership structure gave the Nigerian operation access to greater technology, international content and global expertise while allowing it to retain a strong local focus.
She said Nigeria required market specific decisions rather than importing strategies that worked elsewhere.
According to Omotosho, local teams still had significant influence over products, pricing, distribution, content and customer experience.
She pointed to Big Brother Naija and the Africa Magic Viewers’ Choice Awards as platforms that had helped showcase Nigerian and African stories.
The MultiChoice Talent Factory also trains filmmakers and production professionals.
Omotosho said local content investment remained central to the company’s future.
She argued that Nigeria had the talent to become a major global creative industry hub.
The company is also working with the Nigerian Copyright Commission and the Federal Ministry of Art, Culture, Tourism and the Creative Economy on anti piracy efforts.
Omotosho said piracy affected not only broadcasters but also the livelihoods of producers, actors and other people involved in content creation.
She said MultiChoice’s long presence in Nigeria provided advantages in brand recognition, distribution and local relationships but acknowledged that the company still had to compete for customers through affordability, content quality and service.
The company’s next phase, she said, would combine local market knowledge with the scale of its international ownership.
